Parker Honda has once again earned the prestigious President’s Award from American Honda Motor Co., Inc. for 2023.

The President’s Award is the highest accolade that Honda bestows on its dealerships and 2023 marks the 16th time the Parker Honda has received the award, making it one of the most winningest dealerships in the state. The criteria include excellence in sales performance, service performance, and other business operations and Parker Honda is one of only 160 top-performing Honda dealerships in America to receive the Honda President’s Award for 2023.

“Receiving the President’s Award is a dealership wide effort made throughout the year and this year we faced some very distinct challenges,” explains Lindsay Parker, Marketing Director for Parker Honda.

“So much goes into receiving this honor, and we are immensely proud to be one of seven dealers in the state to receive this recognition. 2023 marks our 16th year receiving the award, with the last ten years winning it consecutively.”

Each year, the lofty requirements to achieve the President’s Award are modified to reflect changes in customers’ expectations for buying and owning a vehicle and stay ahead of current market trends.

“The President’s Award indicates that Parker Honda has achieved exceptional performance in serving our customers across all areas of the dealership’s operations,” said Lance Woelfer, assistant vice president of Honda National Auto Sales at American Honda Motor Co., Inc. “I am proud to recognize the entire team at Parker Honda for maintaining outstanding performance in its sales and service.”

“We know that customers have a choice when selecting a Honda dealership, and our team strives to earn their business by delivering an exceptional customer experience,” said Brian Parker, General Manager at Parker Honda.

“We are committed to excellence, whether that means investment in equipment and training for future technologies, providing a selection of new and pre-owned vehicles, or maintaining the absolute best team throughout our dealerships.”

“This 2023 Honda President’s Award is testament to the commitment of all of our employees to excel every day in all areas of our dealership operations.”

About Parker Honda

Parker Honda and the Parker Auto Group have provided quality automotive service and vehicles to Eastern NC since 1947. For more information, call 252-247-2488, visit the dealership at 5327 HWY 70 Morehead City, or go online to www.parkerhonda.com.

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda's electrified vehicle lineup includes the Accord hybrid, CR-V hybrid, and later this year, Civic hybrid. The Honda Prologue SUV, Honda's first volume battery-electric vehicle, will also join the lineup this year.

Honda has been producing automobiles in America for over 40 years and currently operates 18 major manufacturing facilities in North America. In 2023, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with about two-thirds made in America, using domestic and globally sourced parts.

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Photo cutline: Parker Honda staff along with representatives from American Honda Motor Oc., Inc. celebrates earning the President’s Award, the highest accolade that Honda bestows on its dealerships. The milestone was celebrated with a luncheon catered by Floyd’s 1921 Restaurant on Thursday, April 18th. Photo by Dylan Ray Photography.